Welcome to our website! We are delighted to see your interest in our company, our values and our services. Expertise and responsible entrepreneurship along with experience, flexibility and a flair for detail are our top priorities. We are guided by long-term targets and the unswerving dedication we have to our principles makes up an essential part of our heritage. As sole shareholder, Jean-Luc Bögli shares the entrepreneurial risk and accepts responsibility for actively leading his company to success with a true purpose.

What started when Jean-Luc Bögli opened the first store in 2002, has over the years evolved into one of the major – the leader in the textile sector even – suppliers in the souvenir market, with its own outlets and supplying resellers with our own brands, as well as offering exclusive street food with a touch of Swissness.

Today, the group of companies owns six Edelweiss-Shops®, at Zurich airport and major train stations, for example, as well as one in Interlaken, which is one of the largest and probably most attractive souvenir shops in Switzerland. At BTS AG, we find that the world needs more happy memories, so we put our heart and soul into souvenirs with a great sense of identity – for tourists who visit our homeland and for all the locals who want to carry a piece of home with or on themselves as they make their way out into the world. With our own Edelweiss, Swiss Military, Milky Family® and Alpine Club® brands, we supply more than 200 resellers in all tourist locations in Switzerland and the surrounding countries – from the urban metropolis to the beautiful mountains.

Launched in 2005, the Alpine Club® outdoor brand has established new standards in the industry. Jean-Luc Bögli, a passionate fisherman and outdoor enthusiast himself, aimed to launch a product line that would impress with its materials, functionality and design. With the exception of watches and pocket knives, he very quickly discovered that manufacturing souvenir articles in Switzerland was not practicable. For two reasons – cost and the lack of production facilities specialising in souvenir articles. This is why most basic items come from Asia and are subsequently refined with a great deal of painstaking attention to detail in Switzerland.

Alpine Club® articles are not just available in our own shops, they can also be found in all leading souvenir shops in Switzerland and nearby countries. We also have a foothold in the increasingly important online market with Alpine Club® and can enjoy a steadily growing global fan base. We remain true to our principles, quality, originality and love of detail in the fast-growing street food market with “La Crêperie of Switzerland”. Our sales stands and mobile food trucks offer both stationary and flexible use for special events and corporate affairs. For temporary use, we also offer a rental service for the entire infrastructure, with or without personnel, or individual equipment such as patio heaters, crepe griddles, etc. In keeping with our philosophy, we only use top-quality, mostly local ingredients for our crepes and attach great importance to a clean and professional appearance. We look forward to guiding you through the diverse world of BTS AG.